Insurance for the discerning

Meet the Team

Garry Riding

Managing Director

Garry started his career in insurance with Swinton where he was a branch manager from 1981 to 1992. A dedicated family man working between Bury and Warrington, he set up Riding Insurance and Advantage Insurance Centres, which now incorporates Police Insure (est.1992) and more recently Fire Insure to assist Fire Personnel with their insurance needs. “My aim has always been to provide customers with highly competitively priced insurance products backed up with first-class customer service,” says Garry.

With over 30yrs of Insurance knowledge and the added proven track record of leading a successful business, Sue is the newest member of our team. Moving from a larger Insurance Broker in February 2020. As our Head of Operations she comes with a wealth of knowledge and innovative ideas to move the business forward, at the same time ensuring our customers receive the best service across all sectors of the business.

Sue Forshaw

Head of Operations

Elisa Jackson

Commercial Account Manager

Elisa is our Commercial Account Manager, taking care of all our commercial customers’ needs. Her wealth of experience spans 9 years within the Commercial Insurance Industry, working for a number of Brokers.

She joined Advantage Insurance Centres in January 2021 and has made such a difference within the team and is a real hit with our clients due to her thorough understanding of the Commercial products and excellent customer service skills.

Outside of work, her time is taken up caring for her family and enjoying life to the fullest.